The objective was to mirror the brand’s premium grace, like it showcases luxury in its every product trace.

About Client

Lecce28 is a luxury beauty brand based in the US, primarily oriented toward building premium products in body care, from body oil and body butter to hair shampoo, among others. So much more than just a beauty brand, Lecce28 stands at the forefront of conscious beauty, championing healthy practices, strong community ties, and the pursuit of well-being through its naturally derived formulas and integral ingredient transparency. Dedicated to trust and excellence, Lecce28 believes in shaping the future of beauty in a sustainable and healthy way.

Services We Provided

Targeted Marketing Solutions

  • Website Design And Development
  • Social Media Management
  • DVC (Digital Video Commercial)
  • Meta Advertising
  • Graphics and Animation
  • Performance Metrics
  • Ad Campaign Management

The Idea Behind Lecce28

As Lecce28 is touched by gentle charm, we aimed to establish its presence as a premier body care solution that embodies nature and care in all its exquisite compositions. Our storytelling focused on evoking feelings of harmony, health, and wellness, underscoring the brand’s promise of premium body care.

The use of natural ingredients became a captivating aspect, enhancing the curation of awe-inspiring content and a vibrant social media presence aimed at reaching an audience eager for holistic body care solutions. Our goal was to position Lecce28 in the market as a body care range that stands for authenticity and embraces every form of beauty with open arms.

Core Features

Creatively weaving Lecce28’s essence into every aspect of its branding, ensuring a harmonious blend of luxury, nature, and community engagement.

Brand Narrative: To value natural beauty and holistic wellness.

Visual Aesthetics: Reflect the brand’s quality and charm.

Engagement Strategy: Meaningful connections with the audience through interactive content and community-building efforts.

Targeted Advertising: Strategic paid ad campaigns to effectively reach and engage potential customers.

Performance Metrics: For better engagement, reach, and impressions refine our approach and maximize brand visibility continuously.

Challenges

A distinctive presence for Lecce28 in the beauty market posed notable challenges. The brand needed to effectively reach an audience that values natural, health-focused products while distinguishing itself from numerous other players in the industry. Moreover, building a strong connection with consumers who prioritize conscious beauty demands a creative approach to communication and storytelling. The correct demographic needed to hear the core message of quality and care by Lecce28, which requires its message to surpass various barriers in visibility and engagement. Therefore, it was essential that every post and idea generated by us has a compelling narrative that truly speaks to the brand’s commitment to health and wellness.

Outcome:

Focused on our motto and creative ideas, Lecce28 received very much deserved mileage in this highly competitive beauty market. It managed to garner a whopping 342,195 impressions and achieved an effective reach of 266,408 potential customers. Our campaigns held a CTR of 0.05% with a click result of 166 and great post engagement of 34,465. It not only improved brand awareness but also put Lecce28 in the best possible position by being a major player in the body care industry, showing that it is dedicated to natural and health-conscious products.

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