Isuzu, a renowned name in the automotive industry, has been synonymous with powerful engines and durable vehicles since its inception in 1916. Headquartered in Tokyo, Japan, the company has built a strong global reputation for quality and reliability. In Pakistan, Ghandhara Industries Ltd has been assembling and distributing Isuzu vehicles since 1953, further solidifying the brand’s presence in the local market.
Isuzu Federal Motors, established as a 3S authorized dealership of Ghandhara Industries Ltd in 2004, has expanded its reach with a sister dealership in Peshawar, Khyber Pakhtunkhwa. With a growing network of points of sale in the northern region of Pakistan, Isuzu continues to cater to the needs of customers seeking performance, durability, and adventure in their vehicles.
Reach
Engagement
Potential Leads
To grasp onto this legacy of dependability and strength represented by Isuzu, we simply aimed to heighten their online strongholds. Since the focus was Pakistan’s audience, we focused on mirroring the unmatched strength of Isuzu’s vehicles through engaging digital storytelling and powerful visuals that set an example through the sheer great mettle of its strength. Our mission was to bold Isuzu’s presence and firmly position it at the top of the list for performance-driven vehicles, celebrating the spirit of adventure that comes with every drive.
The objective was to revamp the online presence through media to carve out a road of recognition among the Pakistani audience.
Despite a very strong legacy with Isuzu in terms of reliability and durability, the brand still found it rather hard to install a significant foothold in the market. The social media interface of the brand was underdeveloped, fragmented, and somewhat incoherent. Thus, very low levels of engagement and reach were there, so many potential customers were not aware of what Isuzu had to offer. The challenge was rather crystal clear: how to bring out the true potential of the brand and make it more visible in a pretty competitive marketplace.
Our comprehensive approach to enhancing Isuzu’s online presence resulted in a remarkable transformation. Through targeted social media management, engaging content, and strategic campaigns, we touched 9,511,558 individuals, effectively connecting with 77% of the target audience. These initiatives tagged along with 2,621 conversations and triggered interest and engagement around Isuzu’s legacy of reliability and durability. With 201 potential leads, this has certainly enhanced visibility for Isuzu in the Pakistani automotive market, further enhancing its position as a leader in the performance-driven vehicle market.
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30th Floor, Office #15, Al Moosa Tower 2, Sheikh Zayed Road – Dubai – UAE
43357 Chokeberry SQ Ashburn,VA 20147, USA
20-22 Wenlock Road, London N1 7GU, UK
Bungalow No 1, Kokan CHS, 75350, Karachi, PK
2559 Hurontario street, 2nd Floor Mississauga ON L5A 2g4, CA